Welcome, Class! Kumusta, future print shop experts! This is perhaps the most important Decobest University module you will need to learn. I am going to be honest with you: I am about to drop A LOT of information on you. You might need to read this module two or three times before it fully sinks in. Do not get discouraged. That is completely normal! Pricing is a recipe, and right now you are just learning the ingredients. Once it "clicks," it will become second nature. Are you ready?! I caaaaan't hear you! ARE...YOU...READY?! I know many of you have never stepped foot in a screen printing shop. You might think pricing is just looking at a sticker on a shirt, like buying groceries. But in our industry, pricing is a calculation. If you change one ingredient, the whole flavor—and the cost—changes. Let’s break this down simply so you can explain it to any client with confidence.